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788,000 yuan! NIO's most expensive mass-produced car in history is launched
788,000 yuan! NIO's most expensive mass-produced car in history is launched
788,000 yuan! NIO's most expensive mass-produced car in history is launched
On December 21, 2024 NIO DAY was held in Haixinsha, Guangzhou. At the press conference, NIO officially announced the price of its flagship executive sedan, the NIO ET9. The price of the new car is 788,000 yuan, and the price of the BaaS battery leasing plan is 660,000 yuan. In addition, the NIO ET9 also offers a first limited edition, priced at 818,000 yuan, and the price of the BaaS battery leasing plan is 690,000 yuan. It is understood that the new car is scheduled to start delivery according to orders in March 2025, and the first batch of limited edition models will be delivered.
On December 21, 2024 NIO DAY was held in Haixinsha, Guangzhou. At the press conference, NIO officially announced the price of its flagship executive sedan, the NIO ET9. The price of the new car is 788,000 yuan, and the price of the BaaS battery leasing plan is 660,000 yuan. In addition, the NIO ET9 also offers a first limited edition, priced at 818,000 yuan, and the price of the BaaS battery leasing plan is 690,000 yuan. It is understood that the new car is scheduled to start delivery according to orders in March 2025, and the first batch of limited edition models will be delivered.
On December 21, 2024 NIO DAY was held in Haixinsha, Guangzhou. At the press conference, NIO officially announced the price of its flagship executive sedan, NIO ET9. The price of the new car is 788,000 yuan, and the price of the BaaS battery leasing plan is 660,000 yuan. In addition, NIO ET9 also offers a first limited edition, priced at 818,000 yuan, and the price of the BaaS battery leasing plan is 690,000 yuan. It is understood that the new car is scheduled to start delivery according to orders in March 2025, and the first batch of limited edition models will be delivered.
On December 21, 2024 NIO DAY was held in Haixinsha, Guangzhou. At the press conference, NIO officially announced the price of its flagship executive sedan, NIO ET9. The price of the new car is 788,000 yuan, and the price of the BaaS battery leasing plan is 660,000 yuan. In addition, NIO ET9 also offers a first limited edition, priced at 818,000 yuan, and the price of the BaaS battery leasing plan is 690,000 yuan. It is understood that the new car is scheduled to start delivery according to orders in March 2025, with the first batch of limited edition models.
In terms of power, NIO ET9 uses a full-domain 900V architecture, which can be applied to 500V-1000V charging piles. The maximum power of the front motor is 180kW, the maximum power of the rear motor is 340kW, and the peak torque is 5000N·m. The ET9 is equipped with a self-developed 46105 cylindrical battery, with a peak charging power of up to 600kW, a peak current of up to 772A, an energy density of 292Wh/kg, a capacity of 120kWh, 5 minutes to replenish 255km, and only 3 minutes to replace the battery.
Why is it priced at 788,000 yuan? Li Bin said that market pricing itself is also a kind of positioning. If your technology and experience can support a higher price, there are also benefits. On the other hand, we have to go back to a basic logic. Let's take a look at how much the BMW 7 Series, Mercedes-Benz S-Class or Maybach are in the US market, Europe, and Germany. In fact, there is not much difference. This is very important. They are basically more than 100,000 US dollars and 100,000 euros in the local market. In the Chinese market, many of them have their own business decisions, including tax reasons. According to Li Bin, the first limited edition of NIO ET9 has been sold out, and the order volume exceeded expectations.
NIO ET9 is currently the most expensive model launched by NIO. NIO's listed models include ES8, ES6, ES7, EC6, EC7, ET7, ET5, ET5T, etc., covering medium and large SUVs, medium SUVs, medium and large cars, and medium cars. The product prices are all above 300,000 yuan, among which the most expensive is NIO ES8, which is 498,000-598,000 yuan.
Li Bin previously said that the reason for launching ET9 is to show the public NIO's pursuit of technological and system innovation, so as to enter the niche market of BBA. It is not difficult to see that NIO launched ET9 not only to open up new markets, but more importantly to show the outside world NIO's technological strength, thereby enhancing its image in the electric vehicle market and gaining more voice among Chinese auto brands.
In the past two years, especially in 2024, the degree of involution in the Chinese auto market has reached a historical peak. Products above 300,000 yuan have rolled configuration, price, space, wind resistance, intelligent driving, endurance, and performance, and even moved toilets and kitchens into the car. It is not difficult to see that some car companies have begun to open up new tracks in order to gain the attention of consumers, so as to survive better, and the same is true for Weilai.
So will Weilai ET9 be popular? Can it sell well? The probability is, but not high. Let's talk about Weilai ET9's competitors first. According to Li Bin, they are mainly traditional luxury brands, including Mercedes-Benz S-Class, BMW 7 Series, Audi A8L, and more direct competitors are BMW i7 and Mercedes-Benz EQS. However, due to the decline in the high-end luxury market and the fact that both models are imported for sale, the sales in the domestic market are very general, with monthly sales of both models less than 100. Therefore, in this context, whether Weilai ET9 can stand out is also highly anticipated.
After talking about external competitors, let's talk about internal ones. NIO ET9's domestic competitors mainly include two models, including Zunjie S800 and Yangwang U7. Zunjie S800 is a brand model under Hongmeng Zhixing. It is the largest and most expensive of the three models. The intelligent driving performance led by Huawei is worth looking forward to. Yangwang U7 is a flagship sedan that is more inclined to driving. It is a plug-in hybrid system composed of a 2.0T engine and four motors. It is equipped with a Yunnian-Z system, and it is also all-point in terms of driving. In comparison, the price of NIO ET9 should be the most affordable, and the overall performance is more neutral. It is neither as luxurious and tall as Zunjie S800, nor as sporty as Yangwang U7. Therefore, in theory, the audience groups of the three models will not overlap too much, but it will more or less affect the choices of car buyers, including brand and technology.
Previously, the Zunjie S800 received 2,108 orders within 48 hours of pre-sale, which is an excellent number for a large sedan and has also increased the market pressure on NIO. Of course, according to Li Bin, it is not easy to make NIO ET9 popular. After all, the sales of NIO's models above 300,000 yuan are not very hot, and the final market performance may not be so important. What is more important is to raise NIO's corporate benchmark and let the market have a good expectation for NIO's future.